World Consumer Rights Day: A Valid Marxist Interpretation

March 15 is annually celebrated as the World Consumer Rights day (WCRD). It is one and the only day in the calendar when the world (governing) community tries to show to the proletariats around the globe that despite their inherent and never ending romance with the capitalist, they are always dedicated to creating a better, transparent and accountable world for the proletariats, who in the end would constitute the labour force, the market and the consumers for the capitalists.  Thus the precedence is given to citizens over capitalists only to serve the interests of the capitalists.

I see WCRD as a tool in the hands of the governments to promote the interests of the capitalists by annually reminding people (Proletariats) of their rights as consumers and thereby covertly pushing them to become consumers and to mint monetary profits for the capitalists. I know my interpretation of WCRD sounds Marxist but that is how it really is. In fact, in my opinion, ‘Rights’ is a suffix or prefix, as the case may be, used when the intention is to promote the term, as a concept, it follows or is followed by.

The criticism of WCRD and of consumer rights is valid because the consumer rights, in India and also probably across the globe, have failed to provide the requisite degree of protection against unfair trade practices and improper services to the consumers or prospects. In fact, it has proved to be of more use to the traders and capitalists than to the consumers and not only in the manner stated above but in various other ways as well. Consumer forums are being misused by the capitalists and traders to promote their own businesses by dragging their rivals to these forums and defaming their products and services. Moreover, the consumer rights act has not been properly able to include in its ambit the private hospitals and medical institutions, the site of grossest violations of consumer rights.

Indian private hospitals are famous across the globe and especially in South Asia for delivering skilled and quality services at extremely low prices. However, there is a parallel view amongst the locals who look at these hospitals and medical institutes as notorious systems established by capitalists to extract their (proletariat’s) hard earned money. Our society is flooded with tales of how these hospitals con people by over rating ailments, extending treatments and by charging excessively for the unneeded services provided.  

The Consumer Protection Act deals with notorious and unfair trade practices but in practice it has failed to aware people of their role as consumers in hospitals. The term ‘services’ seems subsidiary to trade in the act and has thus provided a virtual immunity to the service sector. The medical sector, which falls under the service sector, has been further immunised by the nobleness that surrounds the whole profession. The dual immunity has been causal in almost absolute and gross violation of the consumer rights and the consumer protection act.

The famous infamous tales of violations of consumer rights in hospitals have their roots in reality and have created a negative image of hospitals and of the medical institutes amongst people. The responsibility now lies upon the government(s) to empower the act, to include medical institutes in the ambit of the act and to make people aware of their rights as consumers at hospitals. However, the most significant move in the direction of checking illicit medical practices would be, mandatory primary medical education to every individual, making them capable of deciphering and understanding the scripts of medical test reports so that they could be self-capable of assessing the seriousness of illness and the cost that may be involved in treating it. Mechanisms to make hospitals transparent in terms of availability of services and resources there in should also be created and installed.

To begin with, the government must first acknowledge that the act has failed on various fronts and also that there is need to empower and to improve it. Hospitals aren’t the only sites of violations of the act there are many more. All these sites must be identified and action must be taken to protect the rights of individuals as consumers else the act shall be more of a tool in the hands of the capitalists and less of a weapon in the hands of the consumer.               


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